Promoting Your Business Using A5 Leaflets

Even with all the technology we have at our fingertips, you may still find companies that choose to advertise their services with leaflets. There are plenty of pros and cons for marketing your business with leaflets, and In this guide, we will look at the phases of marketing using a leaflet.

Correctly Designed Leaflets are important

Most companies choose a5 leaflets or maybe 130gsm a5 leaflets to distribute to their potential clients. However, is this really suitable for the business? Response rates for leaflets are low, in fact, just one or two people in one hundred will follow-up a leaflet, but many people will take note of the company name because you have got your company name straight into your prospective clients hands. Furthermore, for the price which you pay to have them published, the conversion rate to cost ratio is good.

Stages of Leaflet Advertising

Choosing the Leaflet

Deciding on the leaflet is important, but it is not the most significant stage. You can select any size from A7 all the way though to A4 or perhaps A3. The majority of people choose to use a5 leaflets on 130gsm with printed keywords, however it doesn't mean it is right for your company. Things you have to think about include the size of you need to print all the information on, the quantity that you require and price range.

If you have a small budget, A7 leaflets are excellent, in fact, lots of people feel that they are better because they can fit in a wallet or purse, meaning they don't get thrown away so quickly. If leaflets are being sent through the door, A5 or A6 leaflets are usually a better choice. This is because you can fit much more details on them.

Design

One of the main points of any leaflet is its design. There are four ways to make sure your leaflet has every possibility of achieving success, and these points are; attract, curiosity, need and action. Your design should be attention grabbing, which will create interest. This will then develop a need for the user to follow up their initial interest with action. Any design which does not generate attraction will be thrown straight in the bin.

To make sure your leaflet creates interest you must have a heading that is different. Then you need to follow this up with readable content. Graphics and photographs are also the best way to grab the attention of the reader. Then you should have accurate details on the leaflet so that any prospective customers are not misled.

Distribution

If you have the ideal leaflet but don't deliver it correctly, then you are wasting your time. You have many options, such as; providing your leaflets on the road, dropping them through doorways, putting them on car windscreens or putting them in newspapers.

Each of the above strategies has its advantages and disadvantages, but companies usually have a better conversion rate if they drop their leaflets from door to door. It is all too simple to throw away a leaflet when it is handed to you on the street.

The way to Monitor the Results

The issue with offline marketing is that there isn't any actual way to track the results. But, if you just use this one marketing method, you will be able to tell how much more business you have generated.

If you wish you may also use promotional codes on the flyer to see how many people have come to your site because of your leaflets. The only problem with this is that a lot of people choose not to enter the code, which means monitoring the outcome to the number is impossible.

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